Free To Be You Coaching was founded in 2020 by Fraya Mortensen. Fraya is considered a strong resource for empaths, particularly those seeking a blend of practical mindset coaching and spiritual growth. She identifies as an intuitive empath herself and draws on her professional background as a former probation officer to provide "real and raw" advice. 

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• Practical Boundary Setting: Unlike some purely spiritual resources, Mortensen emphasizes psychological tools like cognitive behavioural approaches and inner child work to help empaths stop people-pleasing and manage codependency. ​

• She has been featured in Oprah Daily and frequently guest-stars on mental health podcasts like On-Call Empath and Empaths and Narcissists.