Free To Be You Coaching was founded in 2020 by Fraya Mortensen. Fraya is considered a strong resource for empaths, particularly those seeking a blend of practical mindset coaching and spiritual growth. She identifies as an intuitive empath herself and draws on her personal and professional background as a former probation officer to provide "real and raw" advice. 

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• Practical Boundary Setting:  Unlike some purely spiritual resources, Mortensen emphasizes psychological tools like cognitive behavioural approaches and inner child work to help empaths stop people-pleasing and manage codependency. ​

• She has been featured in Oprah Daily and in the last 6 years she has gained the trust of over 1 Million followers across her 3 platforms on Youtube, Instagram and TikTok

• Because of her background in the justice system, her "rehabilitation" approach is often more action-oriented than traditional talk therapy. She treats empathy management as a set of high-level social skills that must be retrained, much like the behavioural changes she facilitated in her previous career

• Fraya Mortensen’s coaching is deeply personal; she often shares that her methodology was born from her own "dark night of the soul" and decades of navigating life as an undiagnosed high-masking autistic empath. 

• Her book, Colors of The Mind, holds a high rating (approximately 4.8 out of 5 stars). Verified purchasers often praise the "Colors" method for being a practical, clear thinking tool that helps them step out of people-pleasing and emotional burnout. 

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• In the comments of her videos, followers frequently testify to her coaching's impact. One user noted she is the "only coach" they would consider paying for after 56 years of seeking help, citing her work as "deeply coherent and deeply helpful". 

• Users on platforms like Reddit describe her as giving "tough love," which sets her apart from softer, more traditional spiritual coaches. 

• ​She is highly recommended if you are looking for a no-nonsense, structured path to healing. Her background as a probation officer adds a level of authority and practical case management skills that many find more grounded than typical life coaching.